• Product Marketing Manager Petah Tikva
  • flō Optics in Petah Tikva, , Israel
  • jobs
  • 3 weeks ago

jobs description

We are looking for a Product Marketing Manager

As a Marketing Manager at Flo Optics, you'll be responsible for transforming technical product capabilities into compelling narratives that drive new sales, brand awareness, and product usage.

We are a group of inkjet technology experts with a shared passion for innovation, driven by mastery in Additive Manufacturing.

flō is on a mission to transform the ophthalmic lens coating production process through our proprietary technology, providing immense value to ophthalmic laboratory manufacturers.

• Plan, build, and manage the product marketing strategy and roadmap
• Define use cases and product messaging, positioning, and value propositions
• Become a subject matter expert with an in-depth understanding of the market and products, including overall value proposition, features, functionality, and the verticals and use cases in which they are relevant
• Plan the launches of new product features and releases to drive... interest and product adoption. This includes creating product videos, emails, blog posts, etc., and managing the cross-functional implementation of the plan
• Drive the core message and strategy for customer-facing materials and sales enablement collateral, from white papers to videos to pitch decks, working closely with content creators
• Build and maintain our market intelligence efforts
• Lead the production of customer case studies and the submission of customer reviews.
• Marketing Discovery, building processes, market research

• 3+ years of product marketing experience with proven experience in B2B SaaS marketing – Must
• Experience in multidisciplinary companies- Must
• Successful track record in go-to-market strategies
• Strategic thinking –ability to transform technology into a clear business proposition.
• Self-driven, and able to work in a fast-paced environment.
• Creative and influencing – ability to create succinct, relevant, innovative, and clear ways of communicating
Petah Tikva Israel


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