SEO On-Page
On page optimization is the process in which you tune your website to improve the user experience and site performance.
For example: It is important to have a better Title and Meta Description to have a meaningful website description in Google Search.
It is important to reduce the Flash and Script issues to improve the performance. It is important to follow W3C Standards in order to reduce the coding errors.
HTML Tags:
Let’s take a look at HTML tags for this Flipkart page and their SEO On-Page activities. To
view HTML Tags, you need to open the Page Source. Right click on the page and click on
“View Page Source” if you are using Chrome Browser or “View Source” in Internet
Explorer
Title Tag:
tag defines the page title. Usually this field is left unnoticed or it is filled up with some junk contents or just the website name or same title for all webpages in your website. You should not do that. This field is a key for your SEO activity and any Search Engines like Google reads this field when it crawls and indexes your webpage
Meta Description Tag:
One more key field always left unnoticed is Meta Description. This field should be filled
with a summary of your webpage content. This field should be unique for every webpage.
Try to restrict the length of this field within 155 to 170 characters.
Image Alt and Source Tags:
Alt: It is called alternative text for the image. You need to describe the image. Here in this case It helps Search Engines understand the description of your image.
Robots.txt
robots.txt is a text file present on your website. You should create it and have your web
developers place that in the root folder of your website. robots.txt file provides instruction to
search engines about the content that should not be crawled.
Sitemap
As a best SEO on-page practice, a website should need to have a file called sitemap.xml.
This file helps Search Engines like Google to crawl your website better. What does it
have? Let’s take a look at www.locsea.com/sitemap.xml
This sitemap.xml file has all your webpage URLs mentioned along with change
frequency. It helps Google identify and crawl your URLs
W3C Validation
It is important to follow W3C (World Wide Web Consortium) standards for your website.
You should check for HTML, XHTML and CSS related errors in your website and resolve
it. To do so, go to http://validator.w3.org and validate all your webpages including your
domain home page.
Page Speed Insights
Page Speed Insights is a tool available from Google to improve the webpage speed
performance.
Type in your webpage URL to be checked, and click the ANALYZE button
Toggle between the tabs MOBILE and DESKTOP Insights, and see through the
suggestions given and optimize the pages according to the suggestions provided to
improve the page speed performance of your website. You should do this for every
web page in your website.
Canonicalization
It is important to set a preferred unique URL to reach your home page. For example,
LocSea’s home page can be accessed using various URLs as mentioned below:
http://www.locsea.com
http://www.locsea.com/index.php http://locsea.comhttp://locsea.com/index.php
Customized 404 Page Design
You should create Customized 404 Page Design to guide your visitors.
Assume you have a webpage URL “
www.locsea.com/googleadwordstraining” but your
visitor entered it with a spelling mistake like “www.locsea.com/googleadwordstraninig”.
If you do not have a customized 404 Page, it shows “404 Page Not Found” error in your
browser.
On Page Don’ts
Create your webpages primarily for users and not for search engines. Do not copy and
paste others content in your webpage.
Do not use copyright content from others
Do not use images owned by others
Do not create webpages with hidden text or links
Do not create webpages with Spelling and Grammatical errors
Off-Page
Creating an awareness of your brand is how people come to know about your website. It is important that people hear out your business and the positives you have to offer. For
example: You may form online communities and forums to contribute. You may want to register in local business directories. You may want to contribute by writing articles about your business on various other sites and educate the ones who are new to the field.
As you contribute through various means, your business will reach a wider audience and when the contributions are well performed a viral sensation about your business is achieved. This is an added advantage for your website ranking in Google.
Author Bio.
Hi...
My Name Ashish
Digital Marketing Expert. Build Your Business A Brand.
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