If you are a professional who wants to attract clients through the internet and you are just starting out, maybe you are feeling a little lost, and even anxious... after all, where do you start?

If you identified yourself, take a deep breath and stay with me until the end and I promise you it will be worth it!

Yes, it is important to be well positioned, but the main question is: What is your objective? What is your priority?

Maybe you don't need all of these right now at the same time. Stay with me and you'll understand why.

1. I want to attract customers; they are searching for my service on Google!

In this case, if your client is searching for example for “SEO Company in Santa Clara”, “SEOagency”, “Sacramento SEO Agency” or other terms like this, consider the following:

Google's audience has a pain and wants to solve it, often quickly. That's why he searches directly in the world's largest search engine.

It is a more conscious public that accesses the first results and wants to be served promptly.

So what do you need?

It needs to be well positioned, in the first results and have a sharp sales script or a defined business process after a quick service.

If the “search” customer sees your business at the top of the results, gets in touch, is delighted with the service and trusts that you are the best option to solve their problem, it is possible that you will close with them right away.

There are professionals who focus on a simple landing page and good ads at the top of Google, thus managing to start their client base.

As these professionals consolidate, they explore new strategies and new sources of traffic, that is, new platforms.

So what do you need for a Google Ads strategy?

A digital marketing agency can help with:

– A good landing page (also known as a “conversion page”)

– Google Ads traffic manager

– Good ads and a professional campaign

2. I want to attract customers through Google, but I don't want to invest in ads!

I want to rank well in normal searches, where you don't have to pay for the click.

Being well positioned at the top of Google, just below the advertisers, without having to pay for visits is the most desired scenario for any entrepreneur, isn't it?

The point is that conquering this space requires a lot of effort and long term.

Just keep in mind the number of sites that have been around for years, investing in organic positioning strategies.

What does that mean?

Organic positioning are the normal positions, where you stay in the first results without having to advertise through Google's ad platform, which is Google Ads.

And what does it take to stay in those dreamed-up positions?

This requires a good institutional site, or a content site, with an internal blog, that is, a resource that allows for the production of optimized articles.

Articles written continuously exploring all the terms associated with your industry so that the Google robot can read all your pages and see how relevant you are.

In addition to the massive production of content, it is necessary to implement optimization strategies, better known as  SEO , to raise your “score” with Google. ( understand what SEO is )

Google undergoes continuous updates and some sites that were in the top positions in the past simply plummeted as new rules emerged and they didn't adapt.

So what do you need for a Google Organic strategy?

A digital marketing agency can help with:

– A good optimized website

– Internal blog on the website

– Massive production of optimized articles

– Up-to-date optimization strategies

– A good copywriter if you are not the one who will produce content

Other important actions:

– having email captures on your website is a good way to feed your email list

– subscribe to a storage tool for the contacts (emails) obtained from the website (such as leadlovers)

– maintain this list heated email stream with an up-to-date email sequence, driving these people back to your blog to consume the new content

3. I want to attract customers, but they don't Google me yet!

Some segments, products and services may be specific, or have not yet reached interesting enough Google search volume.

Let's say, for example, that you are a teacher of some specific content, which few people even know exist.

How do you reach these people if they aren't searching for you on Google?

In this case, other platforms that are assiduously consumed by people can generate some opportunities for you to attract their attention.

Specific services or objects of desire often find traction on social media when they reach the right audience.

Let's say for example that you sell an orthopaedic bowl for cats that help cats eat better without harming their spine.

If pet owners don't even know it exists, an ad targeting them while browsing their Instagram feed, for example, can find much more traction since it would be a “new thing” that impacted them in a moment of distraction, you know?

Now let's say you don't want to sell a product, but rather provide a chiropractic service, for example.

If a person needs a chiropractor but he doesn't even know what it is, how do you get his attention for your service?

Now imagine if that person who is full of back pain, tired of medication and looking for a more natural alternative was impacted by a video of you saying

“Hey, you who suffer from back pain, can't take any more medicine and want a natural, non-aggressive solution, I have an important message. Chiropractic is an ancient technique, practiced by a few physical therapists, capable of relieving back pain in the 1st consultation. See what this patient just said to me:” 'Dr, thank you very much, I didn't know what else to do, your treatment was what I needed to get back on my feet' If you're interested, click on learn more and let's talk”

What would be the power of a message like this addressed to the person suffering from this pain?

Advertising through Facebook Ads is a strategy to impact these people.

For this, a good traffic manager or a paid traffic agency can run the campaign through the Facebook Ads ad manager. You need to inject campaign credit and keep in mind that these ads will not necessarily appear on your social network.

Advertising will run for users according to segmentations, that is, characteristics that the Digital Marketing Agency San Francisco defines, testing different audiences and approaches until verifying the best performance model for your business.

4. I want to grow my social networks

Investing in social media ads to attract customers is a different goal than growing your business's social media.

Maybe you've heard of it, maybe not… but there is such a thing as Direct Response Marketing.

This marketing basically consists of driving direct traffic to a page.

You run ads using platforms like Facebook Ads, driving visitors to an offer on a page with a good sales pitch. People buy and don't even evaluate social networks because the focus of the strategy is on the sales argument.

What does that mean?

• There are businesses that run even without strong social networks.
• That doesn't mean you shouldn't have a good social network.
• The social network is excellent for image building, positioning and  branding.

But depending on your goal, it's not a rule to have a perfect social media account.

Every company and professional that invests in a good positioning on the social network gains greater credibility and even direct and indirect customers.

However, depending on the moment in your journey, objective and available budget, consider that growing social networks requires investment in social media (that is, content production and design), especially aiming at your brand positioning.

In addition to content production, good traffic management will be required to distribute this content.

Just posting does not guarantee that people will see it. Traffic spreads the message and generates measurable data. You will need posts and budget to promote those posts.

Assess your priorities and see what makes sense and connects best with your interests.

5. I want to build my authority

Some professionals, depending on the business, want to grow social networks, not only to strengthen their personal brand, but mainly to build an audience.

Why is that?

When you have an audience, the professional takes on the role of influencer.

The influencer attracts partnerships, negotiates values ​​to indicate products, receives invitations because other brands and businesses understand the advantage of getting on the radar of a certain audience.

Imagine dental industries whose products are recommended by prestigious professors in the segment, accompanied by hundreds of thousands of dentists on social networks, that is, the direct consumer of these industries. What is the potential of that?

Professionals who gain traction and engage qualified audiences find a storehouse of opportunity.

And for that, it's not enough to post content.

Through the advice of a digital marketing agency, you will be able to count on support in a good editorial line and in the management of professional traffic, this is what separates the big players from the others.

Also, when these influencers are professionals providing services, they run away from the price war. The public does not calculate the price, nor does it compare, as this service becomes the object of desire of this audience.

6. I want to Search a Services

And, whoever builds an audience, finds an opportunity to generate revenue through the sale of info products, that is, online courses.

Anyone who has an online Services hosted on a platform such as Digital Marketing Agency San Francisco, Sacramento Web Design Company, bilingual digital marketing, Branding Agency San Francisco, Perfect Pay…that is, some Services to host classes and provide a secure payment environment for Client, can invest in a sales strategy to leverage their results. 

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