• SEO – Search Engine Optimization

SEO is one of the organic ways of ensuring your visibility to a consumer in the online domain. It is an activity to push the rankings of a brand’s digital properties higher on the Google search page.

• PPC – Pay Per Click Campaigns

Like SEO, PPC is also one of the ways to ensure a brand’s visibility to its consumers. However, PPC is an inorganic means and involves bidding. It is a paid campaign where platforms like Google pushes your online properties higher on the search page and changes a certain amount from the brand whenever a consumer clicks on its pages.

• SMM – Social Media Marketing

Though creating a social media profile and posting content are almost free on all the platforms, it does not guarantee that all your social posts reach your target audiences. A consumer might not even come to know about your social presence at all. Therefore, it becomes important to reach out to your consumers and acquire them as your followers. This is done through Social Media Marketing. It is also a paid means where a digital marketer defines its audiences and asks the social platforms to make the branded content appear on the consumers’ walls so that they may engage with them. for more information: https://45ispl.com/