Creating content isn't easy.
Coming up with great ideas and knowing exactly what to post -- not easy.
In fact, it's such a struggle for some businesses that they give up trying.
I wrote this blog post for those businesses.
If this includes you, then I'm hoping this post will make it easier for you to create effective Facebook posts.
Yep... the kind that get crazy Likes and Comments. :)
NOTE: if you don't have time to read this article, I'd recommend just installing Post Planner and using their viral photos. It will probably triple your engagement overnight!
3 Kinds of Facebook Posts that Get Crazy Likes and Comments
Posting great content on Facebook starts with knowing what kinds of posts are possible. I've broken them down into six types:
- Images
- Text
- Videos
- Other People’s Content
- Website/Blog posts
- Podcasts
Here's a mind-mapping infographic showing the 6 types:
Now I'd like to break down the first 3 of these post types -- and also give you some examples.
1. Images
Images are the cornerstone of Facebook.
Why? Because fans love pictures.
People are so overloaded with information these days that they naturally gravitate toward things that are easy to consume and absorb.
Images are both.
And I'm here to tell you that if you post the right images on Facebook, you will get crazy Likes and Comments.
Funny Images
Facebook users love funny pics.
But as a business, you should always remember your audience. They might not appreciate endless streams of random LOL photos. Sure, the images may get you some viral sharing -- but in the end, too many of them could do more harm than good.
So how should you use funny images?
Let's take this example of a funny egg photo.
If you're a restaurant with a fan page, this image could be a good opportunity to crack a joke about eggs (pun intended).
Or maybe you could use the image as a jumping off point for a story. For example, do you have a story of related to your business or niche that can be related to a poor broken egg?
For me, as a social media specialist, I'd talk about that one business owner who didn't implement social media into their marketing -- and this is what happened to his business. :)
That's just an example, obviously. But my point is if you're creative, you can always find a clever way to relate a funny image to your niche.
Does this mean you should post endless cat photos?
Not necessarily. Cat photos are definitely popular on the web -- and I’m not against using them. But you need to use them wisely.
For example, the image to the right is funny -- but a bit obnoxious. It's an example of what's out there -- but it might not be the best post for a business.
The key here is moderation. Don't just post a bunch of funny images on your page with no rhyme or reason behind it.
For example, if you are a dentist and you're posting nothing but cat pics all the time -- people will probably start to doubt your authority, and might even unlike your page.
So use funny images wisely.
Eye-Catching Images
Below is an eye-catching image I found on Pinterest -- it's unique and makes you look at it twice.
Images like this can definitely get crazy Likes and Comments. But they have to be unique catch people's eyes.
The one below is so interesting that it makes you ask yourself, “Is this real?” It's also cool enough that it makes you want to share it with your friends.
And that’s the goal: to get your content shared -- so more people can Like and Comment on it.
One great source for eye-catching images that I check all the time is the I love creative designs and unusual ideas Facebook page.
They have awesome travel images and tons of eye-catching photos. The image below is just one example:
Once again, I'm not advising that you just randomly post images to get shares. You need to relate the image to your page, business or niche -- or to a timely topic.
If I were to use the above image and relate it to social media, for example, I'd write something like:
Does social media sometimes feel like a never ending tunnel? Why?
Asking a question with the image -- especially one related to your business -- keeps the material focused.
Another of my favorite Facebook pages for photos is Pool Supply World’s page.
They have an extremely visual business and page.
They post photos of exotic pools like the one to the right -- photos that grab your eye & makes you dream about pools and travelling.
Pool Supply is fortunate to be in such a great visual business -- but they also do an excellent job of asking for Shares, Likes and Comments on their posts.
This is a page to watch!
Images with Tips
At 15 Minute Social, we create a lot of images with our own tips. We then brand the image with our logo.
This is a good move because even if your photo gets shared, then your brand goes with it.
Adding a tip to an image is simple.
- write down the Top 20 most frequently asked questions in your niche
- answer the questions with short 1-2 sentence answers (these are your tips)