There is no faster way to deter a potential customer than poorly written website copy. When somebody visits your website, the copy will determine what their first impression of your organisation is. If this content contains mistakes or sounds unprofessional, they will most likely return to the search engine results lists. However, if the copy is clear, concise and accurate, it will establish your brand as one that is intelligent, trustworthy and meticulous. The visitor is then much more likely to stay on the page and look around to find what they are looking for. Therefore, your web copy could be the difference between a sale and losing customers.

The website content (and particularly on the homepage) is how you present your brand to the world. It should introduce your company, explain why the consumer should use your business instead of the competition and also reflect your brand identity. Reflecting your brand identity is important as otherwise it will sound too robotic and cold. In addition to all of this, high-quality content can also help with your search engine ranking and generate more traffic to your website.

So, how can you ensure that your content is the best that it can be? Crafting high-quality, optimised content takes great skill and talent – it is for this reason that you should enlist the help of a marketing agency that offers a website content writing service. These agencies will have a team of talented copywriters who can generate engaging, accurate and informative content that reflects your brand identity (and appeals to your target audience). This will paint your organisation in a positive light, communicate the value of your business and help with SEO.

Website content should include landing pages for every product or service, an FAQ page and a blog (which is regularly updated). Nobody wants to read a wall of text, so this must all be clear, concise and engaging. You could also have case studies, buyer’s guides, product reviews, how-to guides, lists and interviews.

In many cases, these copywriters will also be available to generate articles for content marketing too. This is a great way to advertise your business, boost SEO and position you as an expert in your industry. Creating a stream of original content can be very time consuming, so many businesses opt for this method instead of creating their own content in-house.

In addition to cleverly crafted copy that balances keywords and reliability, the website must also be well designed. It should be attractive, easy to navigate and tidy – this will keep the user on the page and ensure that they spend time looking around. You will also want visual content, which could include photos and/or videos. When you have all of this, your target audience will be engaged and view you as a key player in the industry. This makes them much more likely to purchase a product or use your services.

The company website is an incredibly important asset in today’s internet-driven marketplace. The website content is crucial and will determine how you are perceived, so it must be of high standard, contain no mistakes and encourage the user to take action. It can also boost SEO and generate more traffic to your website, which should lead to more sales.