Technologies keep on changing, and web design practices are not different. Don't you think so? Because it is the website and the mobile app that makes our life digitized today. In my view, a website is a digitization pillar that has given it recognition in the market.
In my opinion, a website is a pillar of this digitization; that’s what gives it recognition in the digital market.
Let's clear up this point with an example from the leading e-commerce store, Amazon.
What will its value without the website? How will it cover its successful business journey? The answer is its robust website that still rules the online world. In addition to its services, users prefer its user interface and responsiveness, which always satisfy its users.
What if your business follows something like this? Although there is no comparison between you and Amazon. Just learn how you can provide your users a better experience.
According to web development statistics, 59% of people browse or read fancy web designs if they have just 15 minutes. Therefore, you have only 15 minutes to impress your users and encourage them to make a deal.
For this, you should have a perfect web design that can hit your user’s attention. Here I will share with you some best web design practices that you can follow in 2021. So, let’s begin.
1. Website Loading Time & Page Speed
One of the primary standards of web design is ultra-fast loading time. Yes, fast load times are the essential factors in SEO and UX for many years, and still, it is the top priority of a website that ranks well and generates better profits.
According to studies, more than fifty percent of web browsers prefer fast-loading websites with a speed of 2 or fewer seconds after a click. If it takes longer than two seconds, users will likely leave and may not even return.
Website performance has a direct impact on business results. In 2015, Pinterest improved its landing page performance by 60 percent, resulting in a 40 percent increase in mobile conversion.
In the internet world, an entrepreneur concentrates on "conversion, conversion, conversions." He brings in sales with exponential profits.
“Website loading time is a standard metric that we must work on for a good user experience."
2. Personalized Content
It is no secret that advanced websites track browsing history and know the user's location. You can even hire web developers and designers who advise displaying the dynamic content based on a user's past behavior. Avoid displaying generic content to your users.
Custom content designed for users returning to your website for the third or fourth time can boost the conversion rate. You have noticed one thing each time you use Google search engines to find a nearby restaurant; You will see that users in different cities find different results.
A helpful directory website will identify the food type you like if you have browsed or saved Mexican eateries in the past, making sense to display more Mexican restaurants in search results.
Take another example from a bank's website to add your username and mark the browser as "trusted " if you visit the site for the first time. The next time you browse the website again, it will quickly identify you as its customer or user and show you the service according to your past preferences.
Personalized content is reasonably vital for ecommerce sites. Presently recently viewed, saved, or liked products to use can drive conversions. Highlighting abandoned cart content to keep customers coming back is also essential to maintaining a higher conversion rate.
"Personalized web content is part of the customer's list of expectations and an essential factor for a successful website."
#3. Thumb-friendly navigation
Responsive web design is no longer an option. Your website should perform well and easy to navigate on mobile phones. In 2021, user-friendly navigation has become an essential factor in web designing.
What exactly does "thumb-friendly" mean? Watch this video from the PixelCrayons website. You can see how smoothly the user is browsing the site through their finger.
Not really. It is how we use our smartphones, and this is why thumb-friendly navigation has become necessary. Adding the navigation bar, menu, and even touch buttons in the area that your thumb can reach (center of the screen) makes your site easy to navigate and improves its UX tenfold.
Here is an image showing the thumb-friendly areas of a mobile device screen:
“Around 75% of web interactions are done via thumbs today. It encourages users to stay on the site and explore services better."
#4. Short Video
In my opinion, video is a vital web designing feature today. People like videos; it is attractive as well as the most effective digital marketing tool. It has a purpose and a meaning at the same time.
Gone are the days when you had to embed a YouTube video on your site. A single high-quality video is better than a haphazardly assembled video.
The way Mediaboom has used video on their homepage looks attractive.
"Short video can provide better service insights and keep them more engaged."
#5. Interactive 3D Content
Modern technology also offers 3D technicalities that you should try once, especially the e-stores. It will improve the user experience.
Below is an example of 3D imaging technology. You can see how the website has presented a sneakers’ 3D image.
The results can be impressive, as you can see in the example. These 3D elements will provide your users a better understanding of your products and services.
“Adding 3D elements to your website can give your brand a robust image in the market”.
Wrapping Up!
So, all these are the best web designing practices that one should consider while creating its website. Be it fast loading speed, personalized content, short video, etc., are the essential components of a successful website today.
Updating your website with these web designing practices will do the proper justice to your business. For this, you can also hire the best web application development companies. They will create a business-ready website for you to grow your business by leaps and bounds.