Senior Media Planner Ho Chi Minh City What You Will Do Research on landscape, category, brand, marketplace & audience Regularly collects and evaluates and provide relevant research (landscape, category, brand and specific audience insight related to media) Identifies opportunities based upon knowledge of brand, media and marketplace Media planning development Manages and leads media campaign planning by gathering information and develop/design digital media campaign proposal that are rooted in client business metrics. Manages media buying process from writing RFPs, negotiating proposals, and establishing tactical level recommendations that align with media strategy and then delivers high quality of proposal Derives insights from in market media campaigns to inform optimizations, new testing opportunities and cross channel activation Adheres to Media buying and planning best practices as established by team (i.e. meeting deadlines, adhering to budgets, etc) Internal collaboration Meets and confers with... clients together with others function teams to explain and win over client's satisfaction concerning media projects, plans and proposals Work with internal Ad Operations to ensure the profitability of each project and individual project components. Working with partners/vendors Successfully manages and leverages vendor/partner relationships employing diplomatic communications to ensure high-quality deliverables that are timely, within specification and to the client's best advantage Manage campaign Effectively reviews campaign performance to exceed client goals and established media strategy Determine, manage and evaluate campaign's budget
Who You Are Bachelor's degree (communications, marketing, advertising, data or media preferred). Minimum 2 years experience in digital media planning. Strong understand the strengths, weaknesses and nuances of all digital media types (display, programmatic, video, social, mobile) and demonstrates understanding of media concepts, formulas and execution techniques. Fluency in spoken and written English. Good strategic thinking and analytical and listening skills. Knowledge of 3rd party research and management systems tools: comScore, Nielsen, IMS, etc. Knowledge of programmatic advertising and 3rd party ad serving. Excellent presentation and communication skills. Experience in fast-paced work environment is a plus. Knowledge of performance & e-commerce planning is a plus.
Why You'll Love It Competitive Salary Performance Review (2 times per year) Performance Bonus (1 time per year from 0.5-month to 3-month salary amount ) Annual Paid Leave (15 days) Health Insurance Quarterly, Annual MVP Awards (prizes up to 5,000USD) MacBook to be provided Work in professional and dynamic environment Good chance to explore new trends in a digital market Opportunity to learn most advanced advertising technology platforms Ho Chi Minh City Vietnam
Senior Media Planner Ho Chi Minh City AdAsia Holdings Ho Chi Minh City