Head of Marketing develops and implements a marketing strategy for product positioning, market penetration, and pricing that will improve the organizations competitive position and is consistent with the organizations overall mission, vision, and objectives.
Key responsibilities Develop and execute marketing strategies both for Food Manufacturer & Gourmet channels with comprehensive Digital and Trade Marketing plans and well-prepared Trade Selling Stories. Translates global brand strategies/product innovations/ new product launches into local initiatives and actions by creating and executing the annual trade action plan consisting of technical and marketing activities, Leads the internal collaboration between Sales, R&D, Marketing and Chefs as well as external collaboration with distributors, PR and marketing agencies - in order to execute the annual trade plan, Leads the coordination of all details related to fair shows&events (logistics, setup, follow up... online and offline communication), Analysis of market performance, local trends, consumer behavior, competitions actions and customers feedback in order to generate new marketing campaigns & product development initiatives necessary to meet customers needs, Takes lead, together with Sales, to effectively put in force commercial plan and gain market share with different brands and product segments, Organize and Manage all Commercial & Strategical Processes in Chocolate Academy Istanbul: Based on the Groups communications strategy, develop and drive impactful corporate communications activities with various key stakeholders.
About you Bachelor / Master Degree in Economics, Business Administration, Communication or similar Excellent knowledge of English, written and spoken Min. 10 years of experience within a similar role in a multinational company preferably in the food industry A team player with excellent communication skills and a proactive approach Strong experience in digital marketing and e-commerce Communication professional with a network of key media and journalists Excellent communication skills Knowledge or specific business understanding B2B food sector good understanding Sales & Marketing knowledge ?stanbul Turkey
Head of Marketing Turkey ?stanbul Barry Callebaut ?stanbul