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Head Of Marketing Turkey ?stanbul

2021-07-14 06:41:38
Head of Marketing Turkey ?stanbul
About the role

Head of Marketing develops and implements a marketing strategy for product positioning, market penetration, and pricing that will improve the organization’s competitive position and is consistent with the organization’s overall mission, vision, and objectives.

Key responsibilities
• Develop and execute marketing strategies both for Food Manufacturer & Gourmet channels with comprehensive Digital and Trade Marketing plans and well-prepared Trade Selling Stories.
• Translates global brand strategies/product innovations/ new product launches into local initiatives and actions by creating and executing the annual trade action plan consisting of technical and marketing activities,
• Leads the internal collaboration between Sales, R&D, Marketing and Chefs as well as external collaboration with distributors, PR and marketing agencies - in order to execute the annual trade plan,
• Leads the coordination of all details related to fair shows&events (logistics, setup, follow up... online and offline communication),
• Analysis of market performance, local trends, consumer behavior, competition’s actions and customers’ feedback in order to generate new marketing campaigns & product development initiatives necessary to meet customers’ needs,
• Takes lead, together with Sales, to effectively put in force commercial plan and gain market share with different brands and product segments,
• Organize and Manage all Commercial & Strategical Processes in Chocolate Academy Istanbul:
• Based on the Group’s communications strategy, develop and drive impactful corporate communications activities with various key stakeholders.

About you
• Bachelor / Master Degree in Economics, Business Administration, Communication or similar
• Excellent knowledge of English, written and spoken
• Min. 10 years of experience within a similar role in a multinational company preferably in the food industry
• A team player with excellent communication skills and a proactive approach
• Strong experience in digital marketing and e-commerce
• Communication professional with a network of key media and journalists
• Excellent communication skills
• Knowledge or specific business understanding
• B2B food sector – good understanding
• Sales & Marketing knowledge
?stanbul Turkey
Head of Marketing Turkey ?stanbul Barry Callebaut ?stanbul
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VVS Kolding Kolding DK
VVS Kolding
Kolding DK
Solicitors in London London, England NW2 4JY GB
Solicitors in London
London, England NW2 4JY GB

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