Manager - Branding Riyadh Saudi Arabia Qiddiya Investment Company (QIC) is driving the development of Qiddiya Saudi Arabias Capital of Entertainment, Sports and the Arts. As a core tenet of Vision 2030, Qiddiya has a dual economic and social purpose: to advance economic diversification and unlock new professional pathways while enriching lives of youth in the Kingdom.
Qiddiya is located south-west of Riyadh on a site that spans 334 sq.km. Phase one is set to open in 2023.
Visitors will enjoy activities across five cornerstones: Sports & Wellness; Nature & Environment; Parks & Attractions; Motion & Mobility; and Arts & Culture. Development of these areas will give rise to family-friendly theme parks; sports arenas suitable for international competitions; academies for sports and the arts; concert and entertainment venues; racetracks for motorsport enthusiasts; outdoor and adventure activities alongside nature and environment experiences; and historical, cultural and educational activities. Qiddiya will also include a... variety of real estate options and community services.
Lead Qiddiya assets brand development and delivery of brand experience and pre-opening activation in alignment with concerned stakeholders.
Essential Duties and Responsibilities Lead brand development including but not limited to strategy, naming logo, collateral development, process and provide input to external branding agencies and internal asset owners. Develop brand brief and lead sessions with external service companies such as architects, interior designers to ensure correct and consistent delivery of the desired brand experience through the product offer. Manage the implementation of the brand strategy with internal stakeholders to ensure correct and consistent delivery of the desired brand experience. Lead pre-opening asset activation programs tailored to each asset in alignment with asset owners. Coordinate with the Legal department to ensure names and logo designs meet regulatory guidelines and are registered correctly. Conduct periodic and ad-hoc research to ensure that proposed asset names and identities are culturally robust. Maintain corporate brand guidelines to ensure assets brand names, logos and collateral are documented in the existing brand canter to ensure that all employees, channels and external parties have access to and are compliant with brand standards. Develop and implement mechanisms to periodically evaluate the organizations brand position and power in the market.
Bachelors Degree in Marketing, Communication or related field
Years of Experience
6-9 years of relevant experience
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.
Requisition ID: 290 Riyadh Saudi Arabia undefined undefined
Manager - Branding Riyadh Saudi Arabia Qiddiya Riyadh Saudi Arabia