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General Application Future Opportunity Brand Manager Riyadh Saudi Arabia Eli Lilly and Company Riyadh Saudi Arabia

General Application Future Opportunity Brand Manager Riyadh Saudi Arabia

Riyadh Saudi Arabia
2020-11-18 07:51:28
General Application Future Opportunity Brand Manager Riyadh Saudi Arabia
Main AccountabilityresponsibilityAnalysisExternal market analysismonitoring Review marketplace data and make recommendations from brandmolecule implications and actions Followup on research in partnership with market researchersagency as needed to investigate implications and draw conclusions Communicate information about the market and insights to support with brand strategy Good market understanding of healthcare environment current and future competitor actions Identification of key consumer insights for brand in partnership with market research and agency partners Develop a deep understanding of the consumer targetInternal analysis Contribute to the marketing plan by utilizing and building upon knowledge of brand history heritage and evolution Uses analysis to understand customer insights identify Moments of truth MOTs use SWOT analysis for identify opportunities and issuesPlanning Participates in and contributes to strategy development by actively participating and listening to... insight generation activities across key players cross functional experts and identifying opportunitiesissues Develops a strategic plan under guidance Participate in brand planning process and meetings Identifies gaps between strategy and clinicalpublicationproduct development plans that effect the lifecycle of the brandmoleculeMarketing Planning Uses knowledge of the elements of the marketing mix other marketing understanding tools customer journey and moments of truth to develop local marketing plans with clear objectives Identifies and applies the Launch readiness framework to prepare for launch success in line with local market needs Plans brand activities in line with local processes and policies to ensure positive customer experience Removes barriers that will prohibit Lilly KSA from delivering a positive customer experience Identifies the premarket conditioning activities that may be necessary to commercialize a molecule Develops a commercialization plan with guidance Uses working knowledge of standard pharmaceutical promotional practices to gain insight into shortterm and future trends Ensures brand tactics and insights are data driven Identifies insights for brand partnership with Lilly Market Research LMRImplementation and execution of brand strategy Ability to update and reflect market strategy to reflect emerging changing trends Identifies and implements MCE brand solutions in collaboration with Digital Marketing Manager Recommends specific marketing tactics based on promotional mix interpretation of published medical data etc Ability to test monitor evaluate marketing tactics and adjusts marketing plans accordingly Uses appropriate project management tools to oversee plans and ensure that key milestones are met against specified timelines Influence decision making crossfunctionally particularly as it pertains to developing insights based marketing strategies to improve consumer outcomes Comfortable with discussionpresentation to Managementleadership Manages vendors and groups involved with tactical development and implementation Creates internal communication plans with tailored messaging for key stakeholders Utilizes data and analytics to track key execution measures and inform key internal stakeholders Actively collaborates and close liaison with field based employees to understand customer needs and to execute tactical plans accordingly Reviews production stocking and inventory process indicators to meet sales forecasts Ensure risk management through compliance with all consumer marketing guidelines good promotional practices privacy policies and other policies and procedures Ensures Financial Management through tracking and managing budget for consumer tactics including reconciliation Where necessary make recommendations for financial tradeoffs as needed Embrace new corporateregionalaffiliate strategic directions and new initiatives such as selling models and multichannel customer engagement where appropriateExternal Relationship Management Implements initiatives with key stakeholders that are important in supporting the brand strategy Develop relationships with key ThoughtLeaders patient support groups and other healthcare organizations in related therapeutic areas to understand partnerships environment shaping and alignment with Lilly objectives Effectively manage agency relationships to support brand strategy and tacticsInternal Relationship Management Partner closely with functions that are integral to the brand smolecules success eg sales medical corporate affairs and PAM on a local regional and global level Participates in and contributes to crossregional initiatives related to the brand strategy Actively seeks for feedbackMeasurement Monitors evaluates marketing tactics and adjusting plans accordingly Interprets results communicates issuesrisks and identifies opportunities for improvement Regularly monitors progress in metrics in partnership with management and support functions Makes recommendations to management based on the interpretation of results and brandmarket knowledge Ability to answer key managementleadership questionsProfessional Development Keep up to date on trainings for professional development Ensure myPM objectives are completed in line with company process Understanding and adherence to all company policies and proceduresEducational Qualifications Bachelor s Degree in Pharmacy or similar related field MBA is desirableKnowledge and Experience Minimum two years experience in Pharmaceutical Sales andor minimum one year experience Key Account Management Experience of condensing complex issues into simple solutionsDesirable Prior experience in marketing Project work in brand management or digital marketing Strong adoption and execution of digital marketing toolsSkills Strong analytical and strategic thinking skills Strong interpersonal and communication skills Ability to work with strict deadlines and under pressure Strong command of Microsoft Excel Power Point Excellent command of English and Arabic language High learning agility and willingness to learn new skills Ability to work effectively and deliver results within complex changing environment Enthusiastic ability to energize and motivate others Strong project management Flexibility Ability to work cross functionally
Riyadh Saudi Arabia undefined undefined
General Application Future Opportunity Brand Manager Riyadh Saudi Arabia Eli Lilly and Company Riyadh Saudi Arabia
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