Join a team that is transforming smiles, changing lives.
At?Align Technology, we believe a great smile can truly transform a person's life, so we create technology that gives people the confidence to take on whatever's next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our teams are constantly pushing the boundaries of what's possible.
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About this opportunity
As a Marketing Manager, Russia and CIS, you will be responsible for developing and executing the assigned market cluster marketing plans in line with company strategy to deliver the objectives.
In this role, you will Translate regional marketing plan to local expectations and needs to drive brand awareness, doctor sign up and growth within OPEX budget including: Strategy Planning as part of AOP Localize campaign materials Media Planning including Digital Local... evidence... development (publications, speakers) Local Congress + exhibitions OPEX Budget Management Proactively represent the market cluster and our customers providing insights and analytics for NPD and global strategy development. Use analytics and insights (including campaign ROI, customer reimbursement and competition) to support execution of the marketing plan. Build KOL network (speakers, key customers, institutions) to support execution of the plan. Drive + own communication as part of a multi-disciplinary country leadership team to drive and execute the marketing plan. Identify and champion local growth opportunities in addition to the regional plan. Act as a key stakeholder for the country leadership team, leading the market cluster marketing plans Develop country market insights and analytics to successfully execute cluster market plans Translate and execute marketing campaigns to support product launches with regional brand managers (sales material, educational content, clinical support, online communication) Provide country market analysis to support ROI expectations Develop and maintain relationships with country speakers, customers and universities Coordinate cross functional collaboration with Sales and Finance teams to support business growth Establish close relationships with the global, regional and local marketing teams Train and educate country stakeholders on required aspects of brand + brand strategy including development of training collateral Utilize digital communication platforms to deliver plan
You will report into the EMEA Marketing Director, Expansion Markets. You will be based in Align Office in Moscow, with regular travel within the responsible market/s
In this role, you'll need Strategic Thinker Highly Organized Action Oriented Takes initiative / proactive Strong communication and presentation skills Results oriented Strong time management skills Display a strong sense of urgency Expert in Powerpoint, Excel, Word, and overall computer organizational skills Ability to lead and collaborate with cross functional groups. Fluent in English and Russian Strong prioritization capabilities Relating with people, connecting cross organization and countries.
Education/Experience: Bachelor degree or above, preferably in a marketing or business related field Ideally at least 3 years of proven work experience in Brand Management at country level Industry background in the medical device field, preferably with products that are sensitive to active consumer/patient demand Excellent communication and presentation skills Preferably sales experience in medical devices
WORK SCHEDULE / HOURS
Full-time position based in Moscow Align office, 40% of travel required Moscow Russia Moscow Russia