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Demand Planning Manager Lahore

2021-09-15 00:00:17
Demand Planning Manager Lahore
BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!



FUNCTION Marketing

LOCATION Lahore, Pakistan

REPORTS TO NAA Planning Group Manager

JOB TYPE Permanent


Support the effective marketing focus (EMF2) process via solid business planning. This includes a combination of accurate forecasting and a process driven approach to sales & operational planning (S&OP) consistent with the company’s overall marketing strategy

What You Will Be Accountable For
• Manage the effectiveness of the S&OP process within Marketing specifically in the Demand Review & Pre-S&OP monthly meetings, in order to provide an accurate forecast which will become the base plan for the Supply Chain & Corporate Finance Department... impacting on all production and financial planning and forecasting activities.
• Take part in the bottom up demand review session with Trade team, pre-align Area forecasting with Finance, Trade & Ops and run the DRM session with cross functional stakeholders to reach alignment for NAA DRM & S&OP meetings.
• Manage the forecasting processes, to improve forecast accuracy using available data and forecasting tool considering both internal inputs (Brand, TM&D and Activation) and external factors (Industry exchange, POS share etc).
• Co-ordinate and drive the demand forecasting exercise as a key input to the annual Company Plan, incorporating the strategy output from the Marketing Strategy Objectives to produce the corporate and industry demand plan.
• Coach, motivate, monitor, and evaluate performance of direct report constantly, so that the direct report will continuously strive for higher work performance.
• Exhibit leadership when engaging with key stakeholders through behaviors and attitudes which are in line with the Guiding Principles to support, encourage and drive efficiencies and a positive working culture which reinforces the winning mentality and the display of the right leadership.
• Maintain direct liaison with Brand, TM&D and Supply Chain in the areas of forecasting to ensure the S&OP processes relating to forecasting is running efficiently and develop corrective/mitigating action where applicable.
• Work closely with the Distribution Development and the Supply Planning team in the management of forecast consumption, rollover, and abnormal demand (where applicable).
• Build and manage relationships within the department, and stakeholders from Supply Chain, Corporate Finance, Brand and TM&D to ensure compliance with the S&OP process relating to demand planning and ensuring the forecast output is consistently applied in all related areas.
• Identify and develop improvement opportunities in current process to enhance the effectiveness of the demand planning process within the organization.
• Continuously strive to improve current tools and methodologies to improve forecasting accuracy.

• Do you have proven experience in Demand Planning from Marketing perspective?
• Do have strong analytical skills?

Essential Experience, Skills And Knowledge.
• 5 years of work experience with prior demand planning experience.
• Business planning acumen and ability to translate business information requirements to the source data requirements.
• A strong analytical focus to leverage information to support the decision-making process within the business.
• Strong leadership capabilities.
• High integrity and honesty.
• Good communicator.
• Competent spoken and written English
• Project Management skills
• Consumer marketing experience
• Understanding of financial key performance indicators (profit, contribution, value of sales, cash flow)
• Understanding of the Supply Chain process and the impact on the business advantageous
• Basic project management skills
• Consumer marketing experience

Beneficial Skills
• FMCG experience
• Shared Service experience
• Global Exposure


At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies


Collaboration, diversity, and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals
Lahore Pakistan
Demand Planning Manager Lahore BAT Lahore
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