Buy/Sell/RentServicesReal EstateEventsMexico JobsBusinesses
Fonolive, #1 Social Job Search Engine Create your resume profile in just 5mins.
Digital Account Manager Consumer Mexico City adidas Mexico City

Digital Account Manager Consumer Mexico City

Mexico City CDMX
2020-11-18 08:05:03
Digital Account Manager Consumer Mexico City
Key Responsibilities

Execute search and conversion-related digital partner development initiatives in close collaboration with the partner account team and other digital account functions where needed, ensuring consumers find and subsequently buy the right adidas products when browsing the account’s website, ultimately driving online sell-out and increasing adidas online brand share
Input into development of Digital growth initiatives to tailor approach to the partner account’s needs; areas of the initiatives will include but are not limited to: organic and paid onsite search optimization, paid product placement introduction, findability enhancements in navigational landing pages, product content & description page optimization and assortment planning
Input feedback and new ideas on Digital initiatives and assessment of industry & consumer trends, in collaboration with Cluster and Global DPC teams
Input into the development of a Digital Joint Business Plan, including joint targets... for key Digital KPIs and key initiatives to reach those targets, in close collaboration with the Account Lead
Track overall and product specific adidas organic search performance to identify account or product specific improvement areas and quantify impact of search optimization efforts
Continuously monitor the adidas assortment on the account’s website for availability, price, out-of-stock rate etc. (“digital store visit”)
Continuously monitor and report key performance metrics on adidas visibility, conversion, sales and brand-share and quantify uplift/ commercial impact based on enhancements, facilitating the forecasting of online sales & growth ambitions across your account, in partnership with Market DPC Analytics
Support all stakeholders by offering cross-topic E-Commerce expertise in key internal & external environments (e.g. Sell-ins, KA meetings, General Manager/Sales Director meetings, Sales & Marketing meetings etc.)

Key Relationships

Market Digital Partner Commerce (DPC)
Market Sales Leadership
Market Brand teams (Marketing, Digital Planning, CtC)
Market Sales Finance

Knowledge, Skills and Abilities:

University degree in the field of Business, Marketing or equivalent
4+ years of professional experience (ideally Digital Marketing/ Media/ Comms)
Experience in E-Commerce (ideally site management and consumer journey analysis, SEO or SEM)
Sportswear industry experience is a plus
Knowledge of local E-Commerce landscape
Quantitative mindset, proficient in MS Excel, Ideally already first experience with web-analytics tools and proven qualities in data manipulation and analysis
Strong organization and time management skills
Comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
Ability to convince and motivate people on different seniority levels and communicate change
Experience working in cross-functional environments with a diverse stakeholder set
Results oriented mentality
Understanding of key Digital success metrics along the consumer journey on- and off-site (conversion, click-through rate etc.)
Ideally relevant experience with online search (e.g. SEA/SEO, On-Site search etc.) and basic understanding of the E-Commerce search mechanisms
Ideally experience with online product ranging & allocation as well as consumer segmentation
Fluent English, both verbally and written
Mexico City CDMX Mexico
Digital Account Manager Consumer Mexico City Adidas Mexico City
Meet locals, buy, sell, find deals, real estate, events on the #1 social classifieds.

ACONCAGUA Mendoza AR
ACONCAGUA
Mendoza AR
Web Development Classes in Mumbai Mumbai, Maharashtra 400004 GD
Web Development Classes in Mumbai
Mumbai, Maharashtra 400004 GD

Popular Fonolive Groups

Coronavirus - Questions and Answers New York City NY United States
Coronavirus - Questions and Answers (175 members)
New York City NY United States
Black Lives Matter - Making History New York City NY United States
Black Lives Matter - Making History (174 members)
New York City NY United States
Ambazonians Fight For Freedom New York NY United States
Ambazonians Fight For Freedom (92 members)
New York NY United States


Copyrights © 2021 Fonolive. All Rights Reserved.