Marketing Specialist Riga Marketing Specialist Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.
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ABB Electrifcation in Latvia is looking for an experienced Marketing and Communciations Specialist to join the team. As part of ABBs Northern & Central Europe (NCE) region, youll be part of a wider regional marketing and communications team comprising a wide range of markets which contribute over a third of the Electrification Business Areas global revenue. This role offers a diverse opportunity for the right person.
Reporting to the Northern & Central Europe (NCE) Marketing and Communications Lead, you will... develop and manage the full and integrated mix of marketing and communication tools and tactics within the local market. You will also collaborate across the business to implement local programmes and activities as well as regional and global projects and initiatives locally, in support of the Electrification business, regional and local Latvian market direction and goals.
Your responsibilities Develop, support, enable and implement in the local market, an annual plan to ensure the progression of global, regional and local marketing and communications programmes and requirements for specific strategies, activites and target audiences within the roles area of responsibility, both directly and in collaboration with channel partners and other partnerships Create new and engaging content and update old content, manage daily news flow on traditional, digital and social networking channels and platforms, as well as repurpose content for different channels to enagge with target audiences Execute proactive and reactive internal and external communications activities Lead on initiatives to progress the digital marketing and communications to lead digital best practice and transformation with the function and hone digital communicatons through analytics and exploring new technologies Develop and execute segment and solution focused online and offline campaigns and integrated activities across broad channels to market Review and redevelop sales enablement materials in conjunction with relevant colleagues, to support sales teams to correctly position the brand, business area messaging and solution selling approach Monitor and evaluate all activity to deliver measureable and tangible results through marketing and communications disciplines, that generate awareness, understanding and engagement among the target audiences and help increase and maintain brand visibility and drive sales opportunites, adjusting plans accordingly where needed Your background Degree in Marketing, Communications or other related field Professional experience in marketing and communication at least 3 years experience, ideally within a related field Fluent communication and excellent writing skills in Latvian and English. Knowledge of Russian language would also be beneficial Clear understanding of and adherence to data privacy, marketing and communications regulations and codes of conduct Highly organised, technically versed and proactive personality with effective presentation and communication skills focused on customer orientation Quickly adaptive with the ability to manage multiple priorities and work in a fast-paced and changing environment Strong ability to work autonomously whilst at the same time being a strong team player and collaborator, highly motivated, self-driven, proven track record of delivering results and strong orientation to progressing things forward More about us
ABB offers Responsibility and interesting work in an international company Opportunities for continuous self-improvement Broad experiences and challenging tasks Excellent opportunity to belong to a team of professionals and learn from each other Work related training and development
More about us ABBs Electrification Business Area is a global leader in electrical products and solutions, operating in more than 100 countries, with over 200 manufacturing sites. Our 50,000+ employees are dedicated to transforming how people live, connect and work by delivering safe, smart and sustainable electrification solutions. We are shaping the future trends of electrification, differentiating through technological and digital innovation while delivering an outstanding experience through operational excellence for our customers across utilities, industry, buildings, infrastructure and mobility. For more information visit https://go.abb/electrification
To find out more and a full job description, please contact Talent Partner Kerttu Remmel on +372 5680 082. We look forward to hearing from you and receiving your application (in English Riga Latvia