Apply now Job no: MRF9404 Location: Kuwait Kuwait Head Office JOB DESCRIPTION DIGITAL: Provide divisional support in measuring and reporting performance of digital marketing campaigns & overall digital footprint Assess digital landscape & campaigns (social media, websites, display advertising, SEO/SEM) against goals (ROIs & KPIs) Plan, execute, and measure experiments and conversion tests Recommend new and creative digital growth strategies Identify trends and insights, and optimize spend and performance based on findings Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. INSIGHTS: Compile and report on key trends, competitor activity, threats, and opportunities in the market Manage qualitative and quantitative research projects to... generate insights on current and potential customers Provide a coherent narrative in response to business issues to help drive key decisions Collaborate with business partners and team members to translate business questions into research designs, analytics plans and customized reports Serve as the voice of customers through compelling storytelling to executive audiences Lead the execution of market & customer insights driven research Collaborate with internal teams to utilize required tools & data to provide divisional support Collaborate with agencies and other vendor partners KEY SKILLS Strong analytical skills and data-driven thinking Problem solver gets to the core of business issues and looks to multiple sources to come up with solutions Collaborative approach strong inter-personal skills and the ability to foster cross-team collaboration Strong communicator proficient storyteller, reviews varied information sources and conveys clear, compelling messages Using insights gained from strategic analysis to challenge and provoke the business to constantly improve our propositions and ways of working Excellent understanding of strategic frameworks, analytical tools, research methodologies and marketing insights Up to date with the latest trends and best practices in online marketing and measurement
Alshaya Group is a dynamic family-owned enterprise which was first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the worlds leading brand franchise operators, offering customers an unparalleled choice of well-loved international brands, including: Starbucks, H&M, Mothercare, Debenhams, Cos, American Eagle Outfitters, P.F. Changs, The Cheesecake Factory, The Body Shop, M.A.C, Victorias Secret, Boots, Vavavoom, Pottery Barn and KidZania.
Alshaya Groups portfolio extends across MENA, Russia, Turkey, and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business.
Operating in multiple sectors including Fashion, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to delivering great customer service and brand experiences.
Fresh, modern, and relevant, Alshayas constantly evolving retail portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be.
Advertised: 25 Aug 2021 Arab Standard Time Application close: 24 Sep 2021 Arab Standard Time
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Find out more here . FILTER BY Division Locations Work Type Kuwait City Kuwait
Marketing Manager - Hospitality - Kuwait Kuwait City Alshaya Kuwait City