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2021-05-31 07:00:41
• delivering a highly cost efficient andprofitable proposition to the Cards Business by developing andcreating new cards products, deliver creative, innovative, relevantand differentiated features and benefits to different product tierswhile complying to all relevant regulatory bodies.
• The incumbent is also expected to revamp and or re launchexisting products features where necessary in line with the Bank ssegmentation strategy, strategic segments and new marketopportunities e.g. youth prepaid cards.
• Jobholder is required to lead all card related campaigns, througheffective management of cost and ROI.
• Crossfunctional leadership role is expected when planning andimplementing various initiatives taking into account productdesign, peculiarities, target market, detailed SWOT, strategies,product positioning, research results and risks vsrewards.
• In addition, to secure all requiredapprovals from from external stakeholders, Payments Schemes,Chamber of Commerce etc... in addition to Internal stakeholders. Keyresponsibilities and accountabilities:
• Ensurebudgets are managed effectively and timely deliveries within costsare achieved.
• Contribute to increase marketshare in both usage and cards in force.
• Identify and address customer needs and expectations andensure products are effectively managed for all the targetsegments.
• Lead innovativeness andcompetitiveness in all products.
• Lead First toMarket advantage in all profitable products suitable to targetsegments.
• Work with MasterCard VISA or anyother 3rd parties on various related fronts.
• Work closely with Partnership Management, PortfolioManagement, Marketing, Sales Distributions Channels to ensureoptimum product penetration and maximum productprofitability.
• Prepare and execute Productfeature program outlining product definition and design,peculiarities, target market, detailed SWOT, strategies, productpositioning, research result, system requirements, credit policy,criteria, procedures, terms and conditions, risks vs rewards andbusiness complete case.
• Support Cards Businessin providing intelligence through MIS and other available sourcesto increase penetration, usage, cross sell, and upgrade.
• Provide Business Head support for financial planning,budgets and controls.
• Provide periodicmanagement reporting whenever required. Strive to achieve best inclass product and services from third parties for Bankinterest

• University Graduate from reputable university with goodacademic background.
• Minimum 5 years insimilar roles or in Consumer Banking Products, with at least5 years experience in Cards Business.
• Strong product development capability with proven trackrecord. Have previously worked in large local or Internationalbanks.
• Experience in managing multi facetedstakeholder projects
• Experience in managingand growing profitability.
• Sound marketingexperience
• Ability to handle and maintaineffective relationship with multiple stakeholders.
• Able to present to multi layers within outside theorganization.
• Ability to conceptualizeresearch new ideas and analyze them from market and financialstandpoints.
• Budget planning, controls andimplantation.
• Credit cards business knowledgeincluding products, operations, risk management, marketingcommunication, advertising, promotion and loyalty.
• Knowledge of segmentation techniques.
• Proven ability to coordinate product and market research,sales forecasting and promotional planning
Kuwait City Kuwait
HEAD OF CARDS BUSINESS Kuwait City Gulf Bankers Executive Search Kuwait City
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