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LATAM PR Manager So Paulo Transferwise So Paulo

LATAM PR Manager São Paulo

São Paulo STATE OF SãO PAULO
2020-11-18 04:47:37
LATAM PR Manager São Paulo
We’re looking for a confident, self-starting PR superstar with a solid background in corporate and consumer communications to lead our PR in Brazil and all of LatAm.

You’ll help us grow by embedding yourself in TransferWise’s local team to maximise the product news pipeline, as well as delivering global corporate announcements to the Brazilian and wider LatAm market. You’ll be comfortable handling complicated issues when they crop up, and working with journalists to make sure TransferWise’s reputation is upheld. Industry terms such as ‘open banking’ and other licensing or regulatory terms won’t be daunting, and may even be part of your lexicon already.

You should love writing and own a list of press contacts in the tech, business and financial media. You’ll be proactive, creative and comfortable working with a global team.

There are three key areas of focus that you will work on

Owning Brazilian Communications

Embedding yourself within the LatAm product tribe to own the news flow... as our product grows. You’ll run the comms for product developments, as well as TransferWise’s commentary on wider payments industry news and developments. You’ll be comfortable working with specialist spokespeople such as our Brazilian Country Manager and you’ll understand how to take a creative approach to make the seemingly mundane a hot news topic.

Supporting Global Corporate Communications

Helping develop communications strategies to build awareness of TransferWise with influential business and tech media in Brazil, as well as handling issues as and when they arise. You’ll be able to execute PR plans that drive reputation and growth – whether it’s delivering substantial media coverage, turning speaking opportunities into reality, or thinking of new ways we can make the media and public aware of what we do.

Running Our Press Office

You will help drive brand awareness and business results by proactively dealing with inbound media interest and following up with relevant spokespeople to ensure a smooth process from start to finish. Many media relationships already exist, but you can add a whole lot more.

Creative campaigns and Consumer News

You will help drive consumer coverage by finding unique, creative ways to get TransferWise into the news during periods when there are no obvious company announcements. This might mean commissioning research and studies on a new topic, jumping on news trends, or finding the ideal partnerships that will drive news coverage (like our previous work with Brazil’s meme queen, Gretchen!).

What will you need

Strong, varied experience in corporate and consumer communications. This could be in-house at a startup or tech company or in an agency.

Experience working with financial services and / or technology companies, and the ability to get excited about, and simplify, complex technical issues

Media relations Building and maintaining a super strong network of contacts and staying on the pulse of the trends to proactively keep TransferWise and our spokespeople in the news.

Developing campaigns Devising & executing creative awareness-driving campaigns is in your blood. You’ll have a lot of freedom to bring your own ideas to life, the support of our existing PR agency, and the opportunity to find and appoint additional resources to make this happen.

Innate understanding of what makes a good story for media and how to secure great quality media coverage – along with existing media relationships in Brazil. You’re also a natural hustler when it comes to building new contacts.

C-suite management and thought leadership Experience working with company leaders and building the profiles of key spokespeople through speaking opportunities, byline submissions, and proactive pitches.

An ability to work proactively and independently in a fast-paced, high-growth company. You have a hands-on approach and can get results whether you’re in a regional team or a functional PR team. You can be self-sufficient and proactive as the role demands it.

A genuine, enthusiastic interest in our mission and developing and communicating great ideas to make financial services fairer. You’re truly passionate about the TransferWise mission, you are excited about developing and communicating great ideas to make financial services fairer, and you have a naturally global mindset.

The ability to scrutinise complex and technical data. You’ll be able to understand and analyse complex concepts and turn them into simple and compelling messages.

Excellent written and spoken English and Portuguese. Additional languages (particularly Spanish) will be viewed favourably
São Paulo State of São Paulo Brazil
LATAM PR Manager São Paulo Transferwise São Paulo
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