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Sr. Media Efficiency Manager So Paulo, Inc. So Paulo

Sr. Media Efficiency Manager São Paulo

2020-11-17 19:00:27
Sr. Media Efficiency Manager São Paulo
The Amazon Prime Video team is shaping the future of digital video entertainment. Our mission is to offer customers the widest selection of digital video content including Amazon original content and make it trivially easy for them to enjoy it wherever and whenever they want. We are just getting started in Brazil with Prime Video, but have very ambitious goals to become a leading player in the video entertainment industry and delight our customers with a great service and broad content.

We are looking for a versatile Media Efficiency Manager to lead Digital Media Optimization, KPI management and to deliver dashboards, reports, guidelines and insights for Amazon Original shows and for the Amazon Prime Video brand. Conduct in depth analysis on performance marketing results and optimize the growth strategy. S/he will focus on awareness and viewership of our service and content, employing rigorous tests, measuring success, and iterating approach to drive continuous improvement on our... marketing efforts.

The successful candidate will be data-driven with a proven track record of driving growth through online, mobile, and offline marketing programs. S/he should be able to think/act strategically, develop structured plans and be willing to execute hands on with a start-up type of mentality. S/he should thrive in a culture of decisions based on analytics, be comfortable diving deep into the data, yet able to step-back and communicate both the strategic and immediate implications on priorities. This person must have strong written and verbal communications skills in both English and Portuguese, as well as an entrepreneurial spirit, the ability to influence others and strong cross-functional leadership.

Key Responsibilities
• Leverage the performance of all digital Campaigns (Paid and Organic) to increase lead generation thru segmentation and optimization of Media. ? Set goals and KPIs and devise strategies through which to achieve them while implementing measurement plans ? Manage advertising agencies (media, creative and live marketing) focus on Digital and Performance
• Own and present to senior leadership key performance metrics around media and acquisition offering the best insights and proposal of new activities
• Develop a strong culture of rapid experimentation, measurement, and iteration; use data to measure and understand customer behavior and apply/share those insights to be used in our marketing levers.
• Provide dashboard with real-time data on our Campaigns Performances comparing with past Campaigns and target.
• Develop and innovate digital panels and advanced social listening, so that understanding is happening in real time and becomes a competitive advantage for Prime Video
• Relevant senior level experience in online marketing, preferably with Digital Marketing and performance
• Excellent oral and written communication skills and an ability to influence others ?
• Bachelor Degree
• Fluent written and spoken Portuguese and English
• Manage ecosystem: Adobe AAM (DMP), Analytics, Adserver , media partners access, tools innovation implementation, AB tests, etc.
• Relevant business experience
• Strong analytic and quantitative skills - ability to use data to develop and measure marketing programs.
• Experience in the Media or Tech industry/space strongly preferred.
• Technology affinity and track record of employing systems to drive simplification and change
• Demonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environment.
• Expects and requires innovation of her/his team
São Paulo State of São Paulo Brazil
Sr. Media Efficiency Manager São Paulo, Inc. São Paulo
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Salud Auditiva Ambato (junto al Centro Médico Mobilab) EC
Salud Auditiva Ambato
(junto al Centro Médico Mobilab) EC

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