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Marketing Analytics Associate, LATAM So Paulo - State of So Paulo Zendesk So Paulo - State of So Paulo

Marketing Analytics Associate, LATAM São Paulo - State Of São Paulo

São Paulo - State of São Paulo
2020-11-17 21:23:45
Marketing Analytics Associate, LATAM São Paulo - State of São Paulo
Job Description

Zendesk is looking for a Senior Marketing Data Analyst to join our rapidly growing Latin American team. The role sits within Digital & Growth Marketing LATAM, responsible for deeply understanding the impact of our marketing efforts to continue to drive the business forward.

We're looking for an exceptionally energized and motivated teammate at the prospect of solving some of the most interesting and complex analytical challenges, and on a product that's changing the world. This Analytics role requires a combination of technical skills (data & statistical analysis, experiment design & execution, Excel and SQL), project management skills, and an unrivaled ability to hustle in a meaningful environment.

Your objective will be to use data insights to raise our growth across LATAM, building dashboards that will monitor channel pacing and forecasting to provide recommendations for optimal channel investment. To achieve these objectives, you'll lead our metric analytics... approach, from strategy to execution, partnering closely with our HQ team.

This is an excellent opportunity for someone who is skilled in marketing analytics and have experience managing and translating data into easy-to-understand, actionable insights. Ideally, we would like for you to be passionate about customer experience and have a keen interest to work in a fast-growing Technology company like Zendesk.

Responsibilities:
• Develop a framework to manage and track the global Performance Marketing budget and performance by region, country, and channel (e.g. SEM, display, direct mail, etc.)
• Develop goals and track progress against quarterly budget, lead, and pipeline targets
• Forecast and suggest solutions for channel optimization, pacing, and re-allocation throughout each quarter
• Build dashboards to monitor pacing and downstream metrics. Identify new trends, flag potential issues, and provide guidance to channel managers based on findings
• Help answer ad-hoc big (and small) questions by analyzing company data from any and all channels and sources that drive the leads, pipeline, and bookings of our various marketing channels
• Regularly report findings and ongoing KPI’s to regional marketing and sales teams to provide visibility into business performance and to aid decision-making

Qualifications:
• BS/BA degree in math, statistics, engineering, economics, or related degree, OR an equivalent combination of education, training, and experience
• 4+ years of experience in strategy consulting, data analytics, business intelligence, or related field
• Excellent written and verbal communication skills.
• Comfortable presenting data and providing recommendations with confidence to senior-level partners, even when there is ambiguity involved
• Strong intellectual curiosity combined with a knack for recognizing correlations, trends, and statistical irregularities
• Advanced SQL query writing and experience building and maintaining complex forecasting models
• Experience with BI tools (e.g. BIME, Tableau, GoodData) and advanced Excel functions
• Knowledge of advertising platforms (e.g. AdWords, Bing) and reporting on standard digital marketing KPIs (e.g. CPA, CPM, CTR, etc.) a plus

Zendesk builds software for better customer relationships. It empowers organizations to improve customer engagement and better understand their customers. Zendesk products are easy to use and implement. They give organizations the flexibility to move quickly, focus on innovation, and scale with their growth.

More than 150,000 paid customer accounts in over 150 countries and territories use Zendesk products. Based in San Francisco, Zendesk has operations in the United States, Europe, Asia, Australia, and South America.

Interested in knowing what we do in the community? Check out the Zendesk Neighbor Foundation to learn more about how we engage with, and provide support to, our local communities.

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.

By submitting your application, you agree that Zendesk may collect your personal data for recruiting, global organization planning, and related purposes. Zendesk's Candidate Privacy Notice explains what personal information Zendesk may process, where Zendesk may process your personal information, its purposes for processing your personal information, and the rights you can exercise over Zendesk’s use of your personal information
São Paulo - State of São Paulo Brazil
Marketing Analytics Associate, LATAM São Paulo - State of São Paulo Zendesk São Paulo - State of São Paulo
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