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Media And Content Manager Melbourne VIC

Melbourne VIC
2021-05-29 18:46:04
Media and Content Manager Melbourne VIC
Media Relations Adviser
• VPS 4.1
• Fixed-term (until 6 August 2021)
• Part-time (0.8FTE)

About Us

Established in 1856 as ‘the people's university', State Library Victoria is Australia's oldest and busiest public library and the fourth most-visited library in the world, attracting those with curious minds and serious researchers alike. A place of learning and discovery for all Victorians, the Library houses items that showcase Victoria's cultural life, past and present, and makes them available through a range of services, exhibitions and cultural programs. It is home to more than two million books and thousands of newspapers as well as historic manuscripts, music, pictures and ephemera, with a focus on material from Victoria. Each year, more than 70,000 heritage items are added to its collection.

Key Responsibilities
• Develop and deliver high impact media strategies that build awareness, deepen audience engagement and drive onsite and online visitation
• Build and leverage strong... relationships with key media and influencers
• Coordinate complex media and influencer events
• Develop key media materials and stakeholder briefing notes to increase exposure for the Library

The Media Relations Adviser is accountable for the following measurable outcomes:
• Build brand exposure, profile and advocacy through high quality media coverage that extends audience reach and supports key projects, initiatives and events
• Increase media coverage reach and value YOY by developing compelling stories that can be amplified through owned and earned channels
• Strengthen media and influencer networks and leverage these to drive awareness and visitation through new platforms and new audiences
• Apply industry trends and insights to extend media reach and value

You Will Have

About you
• Significant experience in a similar field and tertiary qualifications in a relevant discipline, e.g. public relations, journalism, communications.
• State Library Victoria is a child-safe organisation. A valid Working with Children Check will be required before commencing.

For further information about the position including the Key Selection Criteria, please refer to the Position Description.

How To Apply

Please submit your application via, attaching your resume and a cover letter (maximum 3 pages) summarising how you meet the key selection criteria.

If you have questions about the role, please get in touch with the contact person listed in this Position Description. Our People team ([email protected]) can assist with any questions about the application process.

For further information, including employment conditions, please visit the Library's website at

State Library Victoria promotes a workplace that actively seeks to welcome and value the unique contributions of all people. We encourage Aboriginal and Torres Strait Islander people, people from culturally diverse backgrounds, LGBTIQ+ people, and people of all ages and abilities to apply for this role.

Applications close: 8 June 2021
Melbourne VIC Australia (+1 other)
Media and Content Manager Melbourne VIC State Library Victoria Melbourne VIC
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