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Teamlead OTC Marketing (CHC Category Growth Lead) Austria (m/w/d) Vienna

2021-07-01 00:01:19
Teamlead OTC Marketing (CHC Category Growth Lead) Austria (m/w/d) Vienna
What makes this position unique?

This is a very exciting time for Consumer Healthcare to Lead, Optimize and Empower. We have the opportunity to build a truly world-class CHC organisation where we attract and retain the best talent to deliver sustainable growth to achieve our long term strategy. It is a rare opportunity where we get to re-imagine the ideal future organization that is truly fit for purpose. We will unlock our value by integrating as much as possible within CHC so we are in control of the whole end-to-end process from R&D to delivery to our end consumer. We have the ambition to be an agile organization empowering teams to make decisions and act quickly and be at the market growth. In doing so we’ll further embody our Purpose: Serve Healthier, Fuller lives.

Benefits of working in this role

Contribute actively to Sanofi transformation

Be part of a project that is high on top management’s agenda

Be part of a highly engaged team from all over the world

Develop yourself... on an extended range of capabilities and competencies

JOB PURPOSE

Managing an End2end Consumer and shopper engagement journey for the full CHC/OTC portfolio, responsible for the marketing/category team including brand management, Market research, Consumer/shopper activation, digital & media.
• Owner of the CHC brands strategy, managing resources to deliver category growth
• Encourage/ foster the development of a challenge mindset within the growth hub (Marketing) team to drive innovation and profitable market share growth within the respective country.
• Continuously identify future skill sets and mindsets required to win today and in the future.
• Strong Collaboration with cross functional teams (customer, growth performance, medical, regulatory…) regional and global teams when relevant
• Active brand management for 2 brands (playing captain)

KEY RESULTS/ACCOUNTABILITIES

People Management Mindset
• Develop and foster a culture of "can do" and Challenge within the marketing/growth hub team to create an environment of ownership and responsibility.
• Lead the marketing/ growth hub team, coach, challenge, monitor and evaluate the team performance to ensure a highly energized and motivated team.

Drive Category Growth
• Strategic leadership for CHC marketing, ensuring aligned Where to Play and How to Win choices based on deep consumer insights to drive sustainable sales growth and profitability, managing resource allocation across portfolio of brands
• Accountable for leading the team to identify and size the key initiatives driving each category growth opportunity
• Innovation
• Consumer initiatives (proposing related ATL investments)
• Shopper initiatives (proposing pricing strategies and BTL investments)
• HCP initiatives in collaboration with the HCP lead
• Lead, design, present, defend and ensure implementation of the strategic Brand Growth Plans for overall category portfolio in order to ensure focus on the achievement of above market growth & sales / profitability objectives
• Collaborate with business finance to transform Growth Plan into clear and measurable financials
• Guide team to create integrated consumer connections based on consumer and shopper journey and marketing mix analysis that connect with right consumer & Shopper, at right moment, through the right channel, with the right message to drive growth
• Management of brand architecture and caretaker of brand equity in line with Global Brand Definition (where relevant)
• Oversee category P&L management, forecasting, and inventory planning

Growth plan execution
• Accountable for excellent execution of the key initiatives driving the category growth
• Active Brand Management (2 brands) to manage independently
• Collaborate with digital and media agency to harmonize category inputs into digital/media plans
• Collaborate with the customer teams to harmonize category inputs into the Customer Plan (promotional priorities by cycle/channel/customer)
• Support in defining the trade strategy and engagement tools
• Collaborate with the growth performance team in defining the right KPIs to track the ROI of the Growth Plan and the execution – on time and on quality – of the key initiatives
• Analyse the growth performance team recommendations to fine tune / change the plan in order to maximize the profitability and accelerate the market share gain
• Accountable for forecasting process

KPIs: FINANCIAL KPI's, EXECUTIONAL KPI's,OTHER KPI's

KPI Priority
• Market Share: Volume & Value
• Execution: Tactical marketing plan execution.
• People: People Survey results; 360 Feedback
• Brand profitabilty
• SISO:Gross Sell In vs Gross Sell out, managed to target;
• Forecasting Accuracy:
• Net Sales for category and brands: Sales In, Sales Out, Offtake, online

SKILLS, EXPERIENCE & KNOWLEDGE REQUIREMENTS

Education
• Business or scientific background, Bachelor degree, MBA is a plus

Required knowledge and/or experience
• Minimum of 5 years’ experience in Marketing
• Current or previous experience in Consumer Healthcare or FMCG companies with proven track record in marketing positions
• Experience in leading people
• Executional excellence and leadership
• Strategic, integrative and analytical thinking
• Autonomy and ability to balance long-term strategic priorities with short-term business needs
• Creativity and problem-solving
• Positive Mindset and strong can do attitude
• Ready to go the extra mile
• Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners
• Flexibility to adapt to constantly changing business environment
• Digitally Savvy

Language skills
• Excellent communication and presentation skills (both written and spoken) in local language (German) and fluent English.

Our Offer
• The position is located in Sanofi Office in Vienna.
• Flexible working is possible.

Our employees are the centre of our attention, especially with the great possibility to combine private and professional life and work in an inclusive environment. In addition to flexible working, we offer our employees other advantages in the area of mental and physical health, various benefits and other additional services. Further training and international career opportunities are also part of our offer. The minimum salary for this position is € 2,284 depending on individual qualifications with overpayment possibility.

#LI-GSA

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all
Vienna Austria
Teamlead OTC Marketing (CHC Category Growth Lead) Austria (m/w/d) Vienna Sanofi Global (English) Vienna
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