OWOX BI is your personal marketing analyst. It will show you how your marketing plan can be fulfilled and where your growth areas and weak points are. OWOX BI will build any marketing reports so you know how your efforts affect sales, which channels are effective, and which are draining your budget. OWOX BI will save your time and get rid of manual data analytics routine by combining data from your website, CRM, and advertising services into a single database. Funnel Based Attribution determines the value of each user session based on the probability that the buyer will move onto the next step of the sales funnel and provides you with the full access to this data in Google BigQuery.