BDSA is not your ordinary branding consultancy firm. They believe that no matter how stunning your brand is, when there is no substance, it is nothing. In comparison to other agencies, they use a thorough and systematic approach to ensure that they deliver only the most well-constructed solutions. Their 3-step DNA of Branding help you and your business grow even more. Stage one is brand discovery. Existing brand touchpoints and assets are reviewed to discover how customers and business partners perceive your brand, before competitor analysis through primary and secondary research is performed. The second stage is brand strategy wherein they align your company’s management brand goals and values and derive a brand purpose beyond profit. The team helps you carve an identity of your own to help you embrace your brand personality. Realistic goals for your brand to embark on are established, as are the steps needed to reach them. Lastly, brand translation. This is where strategy and steps are turned into visuals. Your brand is equipped with a guideline reference document, along with a story narrative to flaunt to your customers. No matter how small or big your company is, you can trust BDSA in building your brand from the inside out.