The idea behind Marrakech Craft was to share this art and its abstract meaning with the world, helping to preserve the Berber heritage and ancient weaving skills of the indigenous Moroccan tribes. Creating jobs, reinvesting in the local community and supporting the development of thriving artisan weaving communities by protecting the environment in which they live and work allows our families to flourish in the future. Language is the essence of one’s ethnicity, one’s roots”… hence the reason my father wanted me to learn how Berbers communicate. When I was in fourth grade, he sent me to live with my Aunt in the high mountains, the area now known as the Middle Atlas. As an artisan weaver she tasked me with measuring the living rooms of her customers. With pride and curiosity, I walked heel-toe across the rooms just as my aunt had taught me.