A comprehensive local SEO strategy begins with the creation and management of local citations.
If you are a business owner who doesn't yet use citations, you might want to take a closer look at these simple SEO tools.
Local citations are online listings that list the contact information of a business. One of the best ways to increase visibility and authority online is to build these citations as a local business owner.
A local citation contains information about a business' name, address, and phone number, known as NAP data. There is also often the opportunity to include a link to your website, which has SEO benefits.