Direct-Line Insurance is a committed member of the Insurance Brokers Association of Alberta (IBAA). The IBAA is a not for profit trade association representing more than 5300 insurance brokers in Alberta. Direct-Line Insurance represents many insurance companies in Edmonton. Our strong relationships with personal and commercial markets give our team access to a company wide array of products; our Brokers analyze the marketplace on your behalf and select your ideal product from a world of options. Direct-Line has had contributed two Presidents to this Association. Larry Heron, founder of Direct-Line, was President during the 1981-82 term, and most recently, Gord Enders, current President of Direct-Line, was President for the 2013-14 terms.