St Arnaud Betta Home Living, Napier Street, St Arnaud, VIC

The BSR Group is a franchisor operating in the electrical retail industry throughout Australia.  The key focus of the Group is in assisting franchisees to maximise their offering to the customer and to provide support to franchisees to enable them to compete in a market which has become progressively more competitive.  The Group's objective is to do this with the most comprehensive, all-inclusive service possible.

All franchisees operating under the Betta Home Living brand are licensed in accordance with the Franchise Code of Conduct.  The primary services offered by the Group include:

• Buying and Merchandising
• Retail Services
• Advertising and Promotions
• Information Technology and Communications
• Training and Development
• Store Development and Design