Our vision to spark change began in 2010 with our Founder Terry Clarke saw how some positive energy and key initial steps could cause immediate change and improvement in someone’s life. Since then Terry has worked as a contracted Personal Trainer, massage therapist, a Goodlife Fitness Director managing more than 20 businesses at a time, an AIPT mentor and assessor and finally a trainer and assessor for AIK and TRX. During this time he has been gathering and compiling as much knowledge about the Fitness Industry to help his clients and now other trainers.
With now close to a decade of experience, Terry has learned that there are some key fundamentals to succeeding in an industry where everyone is an expert. Success in the fitness industry takes more than just getting your client to perform a perfect squat and some arbitrary instructions to “talk to people on the floor” – it takes the charm of an inspirational speaker, the knowledge of a physiotherapist and the pitch of a salesman, to ensure your clients sign with you, stay with you and achieve their goals with you.