Responsibilities
Why TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imagination thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never.
Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About The Team
1GBM EUI are the Global Business Marketing team (GBM) and champion TikTok in the B2B (business-to-business) marketing world, looking to... educate, inspire and create opportunities for our sales teams to develop and foster key client relationships and demonstrate how TikTok can deliver business outcomes for their business.
About the role
TikTok For Business' European & Israel B2B (business-to-business) Marketing Team is looking for an Experiential Marketing Executive to help shape and support industry-leading client experiences and events across the region.
Reporting to the Experiential Marketing Manager in London, the successful candidate will be excited to join a European/Israel hub which manages and delivers all EUI (European and Israel) wide events and customer experiences, both industry and proprietary. The team works closely with local markets, marketing communications and industry relations teams to drive event marketing touchpoints that drive new business and strengthen relationships with clients.
The successful candidate would be part of a team that is continuing to set foundations in experiential marketing at TikTok.
The Experiential Marketing Executive's primary role will be to support our experiential event programmes across the EUI, both industry-led and proprietary-owned.
This position will be located in London.
Responsibilities
- Manage our client swag offering and process
- Support the wider team on the execution of our tentpole regional events ensuring they live and breathe the TikTok brand
- Collaborate on processes and resource efficiencies in the EUI (European and Israel) Experiences team
- Lead on low budget but high impact local event projects end to end; from brief creation to creative conceptualising and finance management
- Support wider team on major tentpole events
- Partner closely with cross-functional stakeholders to drive internal engagement and collaboration
- Continually work to increase external impact with our clients with business objective alignment, creative ideation and competitor evaluation
- Manage our comms platform to promote our events externally
- Measure and analyze success metrics, sharing results with stakeholders and partners
- Own team Experiential administrative duties, including storage, agency RFPs (request for proposals), reporting documents, etc.
Qualifications
Minimum Qualifications:
- Demonstrated experience in event production
- Ability to travel across any/all European markets to manage event production
- Excellent understanding of TikTok
- Fluent in English
Preferred Qualifications:
- Have excellent organisational skills and a self-starter attitude
- Be agile and have the ability to manage multiple projects under tight deadlines in a fast-paced environment
- Good knowledge of the events industry in the advertising landscape
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too
London UK